PRINT DESIGN
Happy Aby Rescue
Project Summary: Update an existing brand and provide new marketing materials for the new brand. I chose to rebrand the Souther California Abyssinian Rescue (S.C.A.R.) because of the charitable work they do for abyssinian cats.
Consumer Profile: Cat lovers and people looking to adopt abyssinian cats
Roles: Researcher, Brand Designer, Marketing Director
Design Tools used: Adobe Illustrator, InDesign, Photoshop, Figma
My Proposal
Update the brand identity of the non-profit S.C.A.R. into something that's a bit more playful to make the adoption process a memorable experience, increasing brand visibility. This is what the logo looks like and a few options that I wanted to explore.
Stationary
Once the brand was in place, the marketing materials followed including a business card, a letterhead, an envelope, and folder.
Informational Brochure
A trifold brochure is a great way to share information about the new store front, some eligible kittens ready for adoption and some success stories. Additional information about the Happy Aby Rescue is on the back side so you can learn a little about their mission to place abys with loving homes in souther California.
Coffee Cup
Show your support for the organization by picking up a new mug with our favorite Happy Aby peaking out to greet you as you take your sips of coffee in the morning.
Store Front
A new store front in Downtown LA is the purrfect place to find your next companion. Here's the sign above the store that you see when you are strolling down the street, stopping you to see the beautiful kittens.
House US Project
Project Summary: Create a social activism campaign that supports a cause that resonates with me. I created a fictional organization, HouseUS, that focuses on supporting people experiencing homelessness and works to inform people about the struggles that many are facing. I developed several marketing materials including a t-shirt, a postcard, posters and a social media campaign.
Consumer Profile: Los Angeles residents and donors
Roles: Researcher, Brand Designer, Marketing Director
Design Tools used: Adobe Illustrator, InDesign, Photoshop, Figma
SMC Music Department Brochure
Project Summary: Create an information brochure for the SMC Music Department. It's purpose was to share at live musical performances to get students and parents to learn more about what SMC offers.
Consumer Profile: SMC students, Prospective music students
Roles: Researcher, Graphic Designer
Design Tools used: Adobe Illustrator, InDesign, Photoshop
Transfiguration School Newsletter
Project Summary: Create a quarterly printed newsletter for an elementary school. I took existing images and content to develop a template for potential use by the school. I wanted to ensure key points were highlighted and special announcements were prominent in the newsletter.
Consumer Profile: Current parents and alumni of Transfiguration School
Roles: Graphic Designer
Design Tools used: Adobe Illustrator, InDesign, Photoshop
Queens of the Stone Age Poster
Project Summary: A fun passion project to celebrate one of my favorite bands, Queens of the Stone Age. I tried to imitate the popular Star Wars and Avengers movie posters of the late 2010s.
Consumer Profile: Queens of the Stone Age fans, rockstars
Roles: Graphic Designer
Design Tools used: Adobe Illustrator, InDesign